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Nigeria – November 18, 2020 – Pass, an African startup transforming the digital commerce experience has launched its one-click checkout for all e-commerce and social commerce platforms. With Pass, online shoppers can complete their online purchases at the speed of a single click. Online merchants can now integrate Pass checkout to their e-commerce and social commerce platforms.
On average, it takes 12 to 18 clicks to pay at an online checkout. With Pass, checking out when on an online store is now a much simpler experience as it eliminates the need to fill lengthy forms and enables buyers to complete their checkout with a single click.
Three out of four shopping carts are abandoned yearly. This issue is often attributed to the often cumbersome nature of the traditional checkout experience and can be alleviated by reducing the friction that comes with the traditional checkout experience.
The first time a buyer purchases an item on any site that uses Pass, they simply enter their contact information and payment details as they normally would to buy an item. From that point, they are automatically signed up with Pass and can use one-click checkout at any store, regardless of device or browser, and without a password.
“Security is of utmost importance and remains top of mind at Pass, and we have partnered with Bugcrowd, the leading crowdsourced cybersecurity platform, to ensure the security of the Pass platform and, above all, strengthen customer confidence, when buying online,” said Eze Samuel, Co-founder & CEO at Pass.
The Bugcrowd platform seamlessly integrates the collective expertise of the crowd into customers’ security ecosystems. The company’s global community of ethical hackers surface and rapidly process critical vulnerabilities that may evade existing security testing processes. By connecting the right experts to the right use cases, Bugcrowd helps companies find, prioritize and fix security vulnerabilities at unprecedented scale and speed.
“Bugcrowd is delighted our market in Nigeria is expanding and to partner with Pass to ensure their market leading one-click model proves to be the most secure,” said James Clegg, Managing Director, EMEA at Bugcrowd. “This approach will provide the most assured cyber service that allows e-tailers to increase the number of shopping carts that end in the secured one click purchase.”
Pass also assists online merchants in Nigeria with their logistics as items purchased via Pass one-click checkout are delivered via one of their trusted logistics partners, Gokada, amongst others. For more information and to sign up for Pass click here
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